After recently updating the pre-launch page of our latteperday service (otherwise known as a "coming soon" page), we thought it would be a good opportunity to share some of the best features often found in coming soon pages based on our own research and thoughts:

• Big, bold, clean graphics to keep the site clear and attractive
• Logo to drop hints on what's to come
• Bullet points to keep the text brief and clear
• List the benefits of using the product / service and some of the key features
• An email sign up box to collect the emails of visitors interested to hear about the launch - make it a clear and big one, as well as simple so that it only takes seconds to complete

Usually a good time to put up this kind of teaser / coming soon page is a few months before you are planning on launching. It gives a good chance to build some followers and momentum and get pre-signups to your service.

Screenshots, concrete features and other "real" stuff can come later.

Here's how we implemented those coming soon features into our pre-launch page:



Feel free to share your thoughts with us and any other common features found in coming soon pages!

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Tags: hints, web design