The missing middle

Most people do not get stuck because they have no ideas. They get stuck between the idea and the first version: what to make, what to leave out, what it should look like, and how to find the first few people who might care.

Shape

Clarify the audience, promise, first use and point of view.

Make

Turn the direction into a site, app concept, brand system or small build brief.

Move

Leave with launch tasks, outreach angles and a next action you can actually take.

A launch plan that starts small

Choose one useful promise

Say what the first version helps someone do, without trying to explain the whole future product.

Make one believable proof asset

A page, screenshot, short demo or example gives people something concrete to respond to.

Talk to a small, relevant group

Start with people who already recognise the problem, then use their language to improve the next version.

Palm is not a replacement for judgement. It is a way to keep the idea, creative direction and launch work connected while you make those decisions.

Go from “what if?” to “look at this.”