PalmFind the real user
Clarify who has the problem, what they do today and why they would care enough to try something new.
One sentence is a beginning, not a limitation
“A quiet journal for people who think better on paper.” “A small dashboard for indie developers who want to see sales before opening a spreadsheet.” A useful idea can be plain. Palm gives it audience, promise, boundaries and a point of view.
Choose the smallest useful version
Separate the first satisfying outcome from the backlog. A smaller first release is easier to build, explain and sell.
Make discovery part of the brief
Turn the promise into a landing-page angle, App Store language, search topics and a few honest ways to reach early users.
The Palm loop
1. Describe it naturally
Write the idea as it exists today, including the strange or unfinished parts.
2. Challenge the shape
Keep the useful tension, remove the features that are only there because every other app has them.
3. Carry it into the world
Use the resulting direction for your build, page, launch checklist and first conversations.
Private by default. Palm runs locally on your Mac, so unfinished product ideas remain yours while you work them out.