Turn an unformed idea into a product promise, first-version brief, visual language and launch plan.
Move quickly once you know the web experience you want to build and test.
You need a point of view, a smaller scope or a marketing story before you open the code editor.
Prototype the right question
The most expensive prototype is the one that answers a question nobody is asking. Palm keeps the audience, promise, proof and first distribution test beside the product direction so the prototype has a job to do.
From output to evidence
Once a direction is specific, use the builder that fits the implementation. Then put the result in front of real people. Palm is not a substitute for that evidence; it is a way to arrive at a better question.