Summary
Rank is a local-first Mac app for SEO analysis, Search Console reporting, site audits, publishing workflows, experiments, client reports and AI search visibility work. Rank does not require a Yuzool account for normal app use.
Google user data Rank accesses
When you connect Google Search Console, Rank requests read-only access using the scope https://www.googleapis.com/auth/webmasters.readonly. This allows Rank to read Search Console data for sites that your Google account can access.
Rank may access, collect, process or cache the following Google user data from Search Console:
- Search Console properties and verified sites available to your Google account.
- Site URLs, page URLs and property identifiers.
- Search performance metrics such as clicks, impressions, click-through rate and average position.
- Search performance dimensions such as queries, pages, countries, devices, dates and search appearance when available.
- Sitemap and indexation-related data available through the Search Console APIs used by Rank.
- OAuth access and refresh tokens required to keep your Google connection working after you approve access.
If you choose to connect Google Analytics 4 in Rank, Rank separately requests read-only Analytics access and may access GA4 properties, organic landing-page sessions, key events, revenue and referral/source information used by the app's Proof of Impact and AI referral features. GA4 is optional and separate from Search Console access.
If you choose to connect Tinylytics, Rank stores your Tinylytics API key in macOS Keychain and may access Tinylytics sites, page/path hits, unique hits, Kudos, grouped sources/referrers and related analytics used for Proof of Impact, opportunity forecasting and AI referral features. Tinylytics is optional and is not Google user data.
How Rank uses Google user data
Rank uses Google user data only to provide and improve visible app features requested by the user. This includes:
- Displaying Search Console dashboards, pages, queries, countries, devices and trends.
- Finding SEO opportunities such as high-impression low-CTR pages, declining pages, content refresh candidates and query/page gaps.
- Powering Portfolio and Compare views across Search Console properties that the connected account can access.
- Prioritizing site-audit findings using Search Console clicks, impressions and business impact signals.
- Creating Optimization Queue suggestions, metadata experiments, SEO timelines, alerts and daily briefings.
- Measuring Proof of Impact after a user publishes or exports SEO changes.
- Generating reports, client views and share cards when the user chooses to create them.
Rank does not use Google user data for targeted advertising, retargeting, personalized advertising, credit-worthiness, lending purposes, sale to data brokers, sale to information resellers, or generalized AI/ML model training.
Data storage and protection
Rank is designed as a local-first macOS app.
- Google OAuth tokens and optional Tinylytics API keys are stored in macOS Keychain.
- Search Console snapshots, GA4 metrics, Tinylytics metrics, crawl results, change history, experiments, monitoring settings, client approvals and reports are stored locally on your Mac.
- Rank communicates with Google and Tinylytics APIs over HTTPS when you connect those services.
- Rank's distributed builds are signed, notarized and sandboxed for macOS distribution.
- Publishing credentials for WordPress, Webflow, Shopify and similar destinations are stored in macOS Keychain when you choose to connect those services.
Because Rank stores working data locally, the security of your Mac user account, macOS Keychain, device encryption and backups also affects the protection of Rank data.
Data retention and deletion
Rank keeps local app data for as long as you keep it in the app or on your Mac. Historical local data is used to power comparisons, timelines, alerts, experiments and Proof of Impact checkpoints.
You can delete or revoke access in these ways:
- Disconnect Google inside Rank to remove saved Google credentials from Rank's local credential storage.
- Disconnect Tinylytics inside Rank to remove the saved Tinylytics API key from Rank's local credential storage.
- Clear Rank's local cache or delete Rank's local app data from your Mac.
- Revoke Rank's Google access from your Google Account permissions page.
- Delete exported reports, CSV files, share cards or handoff packages wherever you saved them.
- Contact Yuzool at support@yuzool.com to request assistance with deletion or privacy questions.
If you uninstall Rank, local data may remain on your Mac until you delete the app's support files or system-managed backups. Data retained in your own Time Machine, iCloud, external backups, CMS revisions, exported files or third-party destinations is controlled by those systems.
Other app data
Rank can also store non-Google data locally, including site crawls, audit findings, notes, client approval states, publishing previews, local HTML backups, and destination credentials you choose to add. These features are used to provide Rank's SEO workflow and are not sold for advertising.
The Rank website may use basic web analytics to understand page visits and product interest. Those website analytics are separate from the Google user data accessed by the Rank Mac app.
Contact
Rank is developed by Yuzool. For privacy questions, deletion requests or support, email support@yuzool.com.
Yuzool website: https://www.yuzool.com
Rank homepage: https://www.yuzool.com/apps/rank/