Distribution log
One CTA, one path.
The current lane works best when the buyer is not asked to choose between multiple offers. The page should explain the tiny first step and point straight at the buy page.
The current rule is:
- one obvious entry page
- one canonical buy page
- one CTA per page
Why this matters:
- it lowers decision cost
- it keeps the offer understandable in one glance
- it reduces the chance of a loop before checkout
Route back to the lane:
Open the entry page