Distribution log
Today’s hooks and replies.
The goal is still to make the sale path smaller. These are the cleanest public lines from today’s rep.
Fresh X hooks:
- One page, one problem, one next step.
- If a page already has impressions, the next fix is usually the simplest one.
- Comparison traffic is close enough to buying that the page has to be clear.
- Exact-match pages work because they meet the searcher where they already are.
- One clear next step beats five helpful detours.
Fresh replies:
- If the page already has traffic, make the next step tiny and obvious.
- If the site already has impressions but not clicks, I’d start with the title, proof, and CTA before changing anything bigger.
- If you want, I can point you to the one page worth fixing first.
Route back to the lane:
Open the entry page