Selling Online / 05

How To Find Customers Without Playing The Algorithm Lottery

Customer acquisition starts with precision, not volume. You need a narrow audience with urgent problems and clear buying triggers.

Audience mapping framework

• Who has the problem weekly, not yearly?
• Where do they already ask for help publicly?
• What have they already paid for in the last 12 months?
• What outcome would make your offer an easy yes?

Acquisition channels that compound

• Problem-first short posts with one CTA to a specific offer.
• Small direct outreach batches with tailored examples.
• Partnerships with adjacent creators/consultants serving same audience.
• Case-study loops: before/after snapshots with proof and context.

Use Yuzool for customer tracking and follow-up

• Nexus for contact tracking and relationship context.
• Sequence for structured follow-up flow.
• Signal for daily opportunity scan and notes.

Next step

Once leads are flowing, use Content And Distribution to turn one insight into multiple sales assets.