Selling Online / 06

Content And Distribution That Create Buyers, Not Just Views

Treat content as a product funnel: attention, trust, proof, action. Every piece should move people one step closer to your offer.

The weekly content stack

• One core long-form insight.
• Three short cuts from that insight (examples, mistakes, checklist).
• One case snippet showing real transformation.
• One direct CTA post to a specific offer page.

How to avoid content fatigue

• Reuse frameworks instead of inventing new content formats weekly.
• Write from active client/customer work and real objections.
• Track which topic angles create replies, not just impressions.

Use Yuzool to run this loop

• Zen Writer for deep writing sessions without distraction.
• Notes to collect reusable audience objections and hooks.
• Clip to reformat one long draft into multiple channel formats.

Next step

Move into Delivery And Fulfillment so customers get value immediately after purchase.