Selling Online / 03

Payment Links And Checkout That Do Not Leak Revenue

Checkout is where momentum dies if buyers need to think too much. Keep everything obvious: one offer, one button, one next step.

Checkout flow principles

• Every CTA should match the offer on the page exactly.
• Avoid sending users through multiple unrelated pages before payment.
• Show what happens after payment near the buy button.
• Put refund/terms links near checkout to reduce hesitation.

Payment link setup checklist

• Create separate links per offer tier.
• Name links by outcome, not internal SKU names.
• Track which page each link is used on.
• Test each link on mobile before publishing.

Use Yuzool around checkout

• Landing Page Generator to place one clean CTA above the fold.
• Invoice Terminal for custom or high-ticket client flows.
• Sequence to automate non-pushy follow-up for unpaid prospects.
• Guardian to generate terms and policy pages quickly.

Next step

Build better sales surfaces with Storefront And Landing Pages.