Selling Online / 01

What To Sell Online (Without Burning Out)

Most people start with "what can I make?". Better question: "what can I repeatedly deliver at high quality and still improve every month?" You want an offer that creates clear customer outcomes and low support overhead.

Pick one of four sellable formats

• Productized service: fixed-scope offer with clear deliverables and timeline.
• Digital asset: templates, frameworks, checklists, mini-courses, swipe files.
• Paid workflow tool: niche utility that saves time or increases revenue.
• Hybrid ladder: low-ticket digital item leading to high-ticket service.

Validate quickly before building too much

• Start with five paid conversations or pre-sales, not 500 likes.
• Write a one-page promise: who it helps, result, timeline, and constraints.
• If people ask questions you cannot answer clearly, tighten the offer first.

Use Yuzool tools to package the offer

• One-Page App Generator to draft a lean offer page.
• Landing Page Generator to publish a conversion-focused version.
• Clip to turn long notes into clean product copy.

Minimum launch checklist

• One buyer persona, one problem, one core promise.
• One primary CTA and one checkout path.
• One clear delivery timeline and refund/terms policy.

Next step

Once your offer is defined, move to Pricing and Offers to set pricing logic that protects margin and confidence.