A lean ASO check
Collect language
Write down the exact words used in reviews, support questions and competing store pages.
Match the field
Decide whether a phrase belongs in the title, subtitle, keyword field, screenshot or product page.
Ship and review
Keep the change tied to a release so a later result has a clear explanation.
Use the free research tool first
The free App Store keyword tool helps you make the first shortlist. Dispatch keeps the shortlist, release checklist and store review together when the work becomes a habit.