Dispatch · last updated 31 May 2026
Point release adding crash-by-build visibility, a uniquely Apple-aware Simulator companion panel, Custom Product Pages, a bulk localization grid, Editorial Nomination drafting, per-territory Price Multipliers, Ad Insights, customisable sidebar, and a tighter dashboard.
New Settings → Sidebar tab with one toggle per tool — hide the ones you don't use to keep the sidebar focused. Each row shows the tool's icon, name, and a one-line description of what it does. Toggles take effect live, persist between launches, and a "Reset to defaults" button is one click away. Eight advanced tools (Custom Product Pages, Localization Grid, In-App Events, Simulator Tools, Crashes, Conversion Funnel, Promo Codes, AI Changelog) plus the three new ones below are off by default so first-launch isn't overwhelming. Power users flip on what they need.
A new Promo Studio → Editorial Nomination page renders Apple's Featuring Nomination form exactly as ASC requires — release date, one-sentence hook, what's-new summary, differentiators, marketing plans, supported devices, localised languages, press / preview links. One click runs on-device AI over your draft's metadata to fill the hook + what's-new + differentiators + marketing-plans sections in a few seconds; you review and edit. Copy-to-clipboard button packages everything ready to paste, and an "Open ASC nomination form" link drops you straight into the live submission page.
A new ASO Toolkit → Price Multipliers page computes per-territory subscription prices proportionally, so you don't leave money on the table in rich markets or price yourself out of poor ones. Three strategies: PPP (World Bank Purchasing Power Parity — the rigorous default), Big Mac Index (The Economist), Netflix Standard pricing (battle-tested at scale). Optional VAT layer keeps your net proceeds constant after Apple deducts local sales tax. 37 territories covering >85% of global App Store revenue, each with currency, multiplier, computed local price, USD equivalent, and approximate Apple tier match. CSV export ready to paste into ASC's Subscription Pricing matrix.
A new ASO Toolkit → Ad Insights page shows the top organic apps for any keyword across 14 country storefronts — useful before bidding in Apple Search Ads. Higher organic rank correlates with paid bid pressure (the top 3 almost always run ads to defend), so the page tints each result by ad-likelihood: ranks 1–3 (likely expensive), 4–10 (mixed), 11+ (long-tail, often affordable). A direct link to apps.apple.com/{cc}/search?term= lets you eyeball the actual paid slot — Apple renders Search Ads on the public page, so you see exactly who's paying for top placement right now.
A new ASO Toolkit → Custom Product Pages page lists every CPP attached to every app on your account, with state pills (Draft / In review / Live / Rejected), locale counts, and the share URL with the ?ppid= parameter baked in for ad campaigns and A/B tests. Click ⧉ to copy the URL, ↗ to jump to the page in App Store Connect, 🗑 to delete. The header bar lets you create a fresh CPP in one click — Dispatch handles the POST to /v1/customProductPages so you don't have to log into ASC just to spin up a new experiment. Pairs naturally with Site Studio: drop the ppid URL into your marketing pages and Apple Search Ads campaigns to track attribution and tailor the listing per audience. Closes the gap with Helm and ASO.dev.
A new ASO Toolkit → Localization Grid page renders every locale × every metadata field (Name · Subtitle · Keywords · Promo · Description · What's New) for a draft in one scrollable matrix. Edit any cell in place — changes save instantly to the draft. Live per-cell character counter that turns orange at 85% of Apple's limit and red when over. The keywords column highlights cells where you're repeating words already in name or subtitle (Apple auto-indexes those, so they waste your 100-char budget) — wasted-word count surfaces in a summary stat too. Bottom toolbar lets you add any of Apple's 39 supported locales from a flag-prefixed picker. Much faster than tabbing through the standard one-locale-at-a-time editor when you're auditing weak markets or running a cross-locale keyword sweep. Pairs with the existing on-device Foundation Models translator for the actual copy.
A dedicated panel that drives any booted iOS Simulator from inside Dispatch — no Kickstart, no Xcode menus, no shell. Auto-discovers every booted device on your Mac via xcrun simctl list devices booted -j and exposes seven sections:
simctl push.simctl ui / simctl spawn defaults write.AppleLanguages and AppleLocale inside the booted device.Everything runs through Apple's supported xcrun simctl CLI — no private APIs, no entitlements, works on any Mac with Xcode installed. Designed to sit alongside Xcode's Simulator window, not replace it.
The crashes-by-build feature added earlier in 1.2.1 has graduated from a dashboard card to its own dedicated Admin → Crashes sidebar page. Same pipeline (ASC Diagnostics API, CRASH_DIAGNOSTIC filter, three latest builds per app) but now with a summary KPI bar — total crashes, affected builds, top signature weight, apps tracked — plus a methodology callout and a togglable "Notify on spikes" switch. Frees up dashboard real estate for the downloads graph + revenue tiles.
New Crashes page in the Admin sidebar pulls App Store Connect's Diagnostics API (/v1/builds/{id}/diagnosticSignatures, CRASH_DIAGNOSTIC) for the latest builds across every app you own. Each row shows the build version, total crash weight (the same count ASC's Vitals UI ranks signatures by), and the upload date. Click any row to expand the top stack-sample signatures so you can spot a regression without leaving Dispatch. Dispatch records each build's last-seen weight and fires a local notification when it grows >50% and ≥5 absolute between refreshes.
The "ship from inside Dispatch" release. App Store Connect operations that previously required the ASC web UI are now in-app — plus a redesigned Home dashboard, a guided new-user coach, and full subscription revenue tracking.
A new Subscriptions section on the dashboard pulls Apple's daily SUBSCRIPTION sales report and surfaces what indies actually live and die by: estimated MRR (normalised across yearly / monthly / weekly periods), active paying subscribers, active free-trial pipeline, and an at-risk count covering billing retry + grace period. Per-product table lists every subscription with active count, trial count, and estimated monthly revenue, sortable and expandable. Median-of-countries proceeds calculation neutralises FX outliers. Auto-hides for non-subscription apps so download-only devs see a clean dashboard. Most indies make their money on subs, not one-time purchases.
The first thing you see on Home is now a card grid of your actual apps, not just sidebar categories. Each card shows the live marketing icon (3-tier resolution: cached → linked Icon Lab project → iTunes Lookup fallback by bundle ID), the app name + subtitle + bundle ID, and four quick-action chips — Audit · Preview · Edit · Gaps — that jump straight to the matching tool with that draft pre-selected. A trailing "Pull another app" tile is always visible. Collapsible to give the download graph prime real estate once you're past onboarding. Fixes the most common new-user confusion: "where are my apps?".
A guided panel below Your Apps that runs ASO heuristics across every draft and surfaces a prioritised to-do list. Each row explains what to do in plain English (e.g. "You're using only 12/30 characters of your Title budget"), why it matters ("Title is the single biggest ASO ranking factor"), and a CTA button that jumps to the right tool with the right draft pre-selected. Three priority tiers — HIGH IMPACT / WORTH DOING / POLISH. Heuristics cover empty/short title, subtitle, keywords field, description, missing What's New, never-audited drafts, no tracked keywords, and no screenshots. A dismissible "How Dispatch helps you do ASO" explainer at the top walks new users through the research → decide → act loop with clickable steps. Solves the "I'm new to ASO, what do I even do?" feedback head-on.
The In-App Events Schedule tab now lets you publish to 44 App Store territories in one shot. Quick-select presets (English-speaking, Europe, Asia-Pacific, Latin America), an optional timezone-staggered publish toggle (each market sees the event launch in their local prime time), and a single PATCH writes all schedules at once. Flag emoji + territory names visible at a glance.
One-tap AI assist inside each event locale row. Foundation Models generates a name (≤30 chars), short description (≤50), and long description (≤120) tuned to the event badge (Promotion, Special Event, Major Update, New Season, Live Event), the locale's language, and the purpose / purchase requirement context. Char-count clamping is defensive — no rejected submissions.
A compact Pull from App Store Connect button now lives next to every draft picker (Metadata Editor, AI ASO Audit, Search Preview, Keyword Opportunity), and every empty state leads with Pull as the primary action instead of "Create blank draft". Removed the misleading auto-created "Draft 1" that made new users think the picker should populate from their ASC apps. Marketing icons + bundle IDs are now cached on the draft itself so the Home grid renders them instantly and offline.
ASO Toolkit, Promo Studio, Launch Hub, and Admin can each be collapsed independently to free up vertical real estate — your choices persist across launches. Home sits at the very top with no category wrapper so it reads as the primary destination rather than one item under "Overview".
Plan, localize, illustrate, schedule, and submit App Store in-app events without leaving Dispatch. Four-tab detail sheet covers identity (badge / priority / audience / purchase requirement / deep link), per-locale text (event name + short + long description with live char counters), card + detail image upload (1080×1080 + 1920×1080) via the same reservation+upload+commit protocol as App Store screenshots, and per-territory schedule with publish / event-start / event-end timestamps. Submit for review flips state to READY_FOR_REVIEW; Archive button on PUBLISHED events. Apple typically reviews first events in 1–3 business days.
An inline panel in the Metadata Editor flags wasted-character issues across every locale's fields. Three severities: red "Wasted" (a word in the keywords field is already in your name or subtitle — auto-indexed by Apple, so it's burning budget), orange "Duplicate" (a word repeated inside the keywords field), yellow "Filler" (generic ASO puffery like "app", "best", "free", "premium"). A live "NNN / 100" counter turns red when the field is over Apple's hard limit, with a giant red block warning that submission will be rejected. Also surfaces approximate "wasted characters" so you know how much budget you can reclaim.
A new sidebar tool that renders the actual App Store search-result tile for your draft: search bar with your search term, icon, name, subtitle, blue GET button, three screenshots — pixel-faithful to what users see. Iterate name + subtitle + icon + screenshots visually without re-submitting to App Store Connect to test variants. Save-as-image and native macOS share sheet export with the Dispatch watermark.
Direct-download trial DMG of the full app. Runs every feature for 7 days; after expiry a hard paywall asks if you want to purchase. A few power features (Push to App Store Connect, Apple Search Ads campaign planner, Site Studio export, In-App Event submission, Export Pack) are Pro-locked even during the trial.
10 major new features. Subscription revenue tracking. Guided onboarding. 1 new distribution model. Still $19.99 one-time. Still local-first. Still on-device AI.
The "competitive parity + power-tools" release. Five major new features land alongside dozens of small polish improvements.
Run a full audit of your listing in one click. On-device Foundation Models grade your draft 0–100 and write a structured report with a verdict, 3–5 quick wins, keyword gaps, your differentiators, risks, and a 30-day positioning strategy. Export as Markdown, PDF, PNG (with watermark), or share via the native macOS share sheet.
Mines every tracked competitor's description for terms your draft doesn't mention. Scores each by competitor breadth + frequency + length + phrase bonus. Filters 80+ stopwords and marketing fluff out of the box. One click to append the winners to your draft's keywords field, or save them for rank tracking.
AI-powered ASA planner. Give it your app, category, and monthly budget; get back 8–12 keyword suggestions with difficulty ratings, recommended max CPT bids, estimated daily taps, and a tailored strategy. New What if? slider lets you drag the budget between $5–$1,000/month and watch keyword coverage scale instantly without re-running the AI. Honest greedy budget allocator means the numbers actually match what you'd see in ASA.
Pulls App Store Connect Analytics Reports — Impressions → Product Page Views → Downloads — and renders the funnel with conversion rates at each stage. Daily trend chart, share-ready PNG card with overall conversion %, CSV export. One-time setup per app (Apple requires it).
Save any keyword across up to 32 App Store countries at once with a single sheet. The new daily auto-refresh scheduler picks them all up — no manual refresh needed. Menu bar badges any keyword that moves ±3 positions or crosses in/out of the top 10 overnight.
5 new major features. 25+ smaller improvements. Still $19.99 one-time. Still local-first. Still on-device AI.
Welcome to the first public release of Dispatch.
Connect your App Store Connect API key in Settings and start shipping.