Example AI ASO Audit — Things 3 by Cultured Code

GOOD

ASO HEALTH

A category-leading listing with strong brand, but the keywords field is underused and the subtitle leans on prestige rather than a high-popularity search term.

⚡ Quick wins

Subtitle says "The award-winning to-do app" — strong on prestige, weak on search. Test a variant like "To-do list & daily planner" — both have 60+ popularity and aren't already in the name.
Keywords field doesn't include "daily planner" or "task manager" — both rank in the top 10 of category popularity and aren't covered by name or subtitle.
App description's first paragraph spends 28 words on testimonials before describing what the app does. Move the value prop to the opening line — App Store search snippets pull from this.
Promotional text doesn't reference the most recent Apple Design Award win — the only listing element you can edit without resubmitting. Update it monthly.

🔍 Keyword gaps

daily planner — appears in 4 of your top 5 competitor descriptions (TickTick, Todoist, Microsoft To Do, Any.do). Not in your name, subtitle, or keywords.
focus timer — 3 of 5 competitors mention it. Bridge term that converts pomodoro searchers.
kanban board — TickTick and Todoist both lead with this. Your Areas + Projects model handles this conceptually; mention it explicitly.
recurring tasks — every competitor mentions. Your Repeating Todos feature is identical functionality but uses different vocab.

✅ You're doing well

Apple Design Award win is in the first line of the description — strongest possible trust signal.
App name is the brand only ("Things 3") — clean and memorable, doesn't burn name characters on keywords.
Three-pane "Today / Upcoming / Anytime" structure mentioned early establishes the mental model immediately.
Listing is consistent across iOS, iPad, Mac, and Apple Watch — Apple's search algorithm rewards cross-device coherence.

⚠ Risks

Pricing model (one-time $9.99) is a conversion advantage but a search-snippet disadvantage — competitors show "Free + IAP" which Apple's UI treats more favorably at the result level.
Reviews segment heavily into "love" and "want sync features" — the second cluster is a recurring objection unaddressed by current copy.
No localized keywords for German, French, or Japanese markets despite Things being widely used there. Per-locale keywords are an underrated lever.

🗺 30-day strategy

Reframe the subtitle around "daily planner" or "task manager" — both have higher search popularity than "award-winning" and pair naturally with the existing brand. Use the freed keyword budget to claim "focus timer", "kanban", and "recurring tasks" so you compete in the long-tail searches where TickTick and Todoist currently win without resistance. Update promotional text monthly with the latest editorial mention. Pilot localized keywords for de-DE first — Things has the strongest organic German market share among premium to-do apps.

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