Most launch work does not begin with a perfect specification. It begins with a sentence you keep rewriting: “A quiet way for independent developers to see App Store revenue.” The difficulty is not generating more words. It is deciding which words should survive.
What Palm makes from the sentence
Why a constrained brief is useful
A launch brief is a decision surface, not a promise that an AI can run a company for you. It keeps the first version small enough to finish and specific enough to show to somebody. You can reject an idea before spending a week polishing the wrong interface.
Palm is especially useful when the product has several possible audiences. Put the same sentence through two different positions and compare the resulting jobs. The contrast often tells you which landing page deserves to exist first.
A private Mac workflow
Palm is built for the part of the process that benefits from a local workspace: rough notes, screenshots, naming, and the decisions behind the launch. The output can be copied into your own site and tools. It is a focused companion to customer conversations, not a replacement for them.