Good SEO work is often a sequence of modest decisions: find a page with demand, make the answer clearer, publish, then look at what changed.
The four-part experiment
Page Choose one URL that already has a reason to exist.
Intent Write the exact question or job the searcher is trying to complete.
Change Improve one visible thing: title, section, example, link or CTA.
Review Return to clicks and impressions before making the next change.