What to look at first
A useful review starts with movement, not a perfect accounting model. Check which products sold, whether refunds changed the picture and whether the last period looks different from the one before it. Then write one sentence about what you will do next.
Sales by product
See which app or purchase is creating movement instead of treating total revenue as the whole story.
Refunds in context
A refund is a customer signal. Keep it visible beside sales so a strong-looking week is not misleading.
Weekly comparison
Use the same period each week. Consistency makes small changes easier to notice.
One next action
Choose a product page, release note or distribution experiment while the evidence is still fresh.
Why review on iPhone?
Founders often notice a useful question away from their desk: after a support reply, while travelling or between two product tasks. A focused mobile view helps answer “what changed?” without turning that moment into an analytics session.
Keep the review honest
Revenue Bear is a decision aid, not a replacement for App Store Connect's source reports. Use the official reports for reconciliation and the smaller review for noticing patterns, choosing a product and keeping momentum.
For a calmer App Store revenue review, see Revenue Bear on iPhone.