Selling Online / 02

Pricing And Offers That Customers Understand Fast

Strong pricing is mostly clarity. Buyers need to know what they get, when they get it, and what changes after purchase. If they cannot explain your offer in one sentence, conversion drops.

Use a simple value ladder

• Entry offer: low risk, fast result, high trust.
• Core offer: your main transformation product/service.
• Premium offer: done-with-you or done-for-you acceleration.

Packaging rules that improve conversions

• Name offers by outcome, not by your internal process.
• Limit tier count to three so decisions stay easy.
• Add one clear guarantee boundary and delivery timeline.
• Price by delivered value, then sanity check by effort.

Good creator/freelancer pricing examples

• Template pack + setup call.
• Audit + implementation checklist + optional implementation sprint.
• Monthly retained support with strict response and scope limits.

Use Yuzool to structure and test offers

• Landing Page Generator for tier pages and CTA blocks.
• Invoice Terminal for custom service proposals and direct billing.
• Sequence for follow-ups when prospects stall.

Next step

With pricing and tiers ready, build checkout paths in Payment Links And Checkout.