Selling Online / 04

Storefront And Landing Pages That Actually Sell

A selling page is not a portfolio page. It should guide people from problem to decision with almost no cognitive friction.

Core page structure

• Top fold: promise + who it is for + one clear CTA.
• Proof: outcomes, examples, short testimonials, and process clarity.
• Offer block: what is included, what is not, and delivery timeline.
• Risk reducer: guarantees, FAQ, and support expectations.

Mobile-first matters

• Most creator traffic is mobile; test every section on narrow screens.
• Keep paragraphs short and use visible section labels.
• Repeat CTA buttons at natural decision points.

Use Yuzool to build faster

• One-Page App Generator for storefront-style sales pages.
• Landing Page Generator for focused single-offer pages.
• Wireframe to map hierarchy before writing final copy.

Next step

After page structure, focus on demand generation in How To Find Customers.