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Lucrative: meaning, pronunciation and examples
Lucrative adjective. Producing a lot of money; very profitable.
How to say it
LOO-kruh-tiv/ˈluːkrətɪv/
3 syllables, stressed on the first (LOO).
Lucrative in a sentence
Writing advertising jingles turned out to be far more lucrative than writing symphonies.
The film rights proved the most lucrative part of the deal.
Similar and opposite
Similar:
- profitable
- gainful
- money-making
- rewarding
Opposite:
- unprofitable
Where lucrative comes from
From Latin lucrari, to gain, from lucrum, profit.
Test yourself
Which word fills the gap?
The film rights proved the most _____ part of the deal.
- lucrative
- moneyed
- cheese-paring
Show the answer
lucrative: The film rights proved the most lucrative part of the deal.