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App Launch Checklist for Indie Developers | Dispatch

Keep the research, assets, review preparation and first-week follow-up in one launch workflow.

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Dispatch app launch checklist

Prepare the page before the announcement

Positioning, keywords, screenshots and support links should be ready before you ask people to download.

Keep review risks visible

Check metadata, permissions, login paths, pricing and required review information before the build is waiting in the queue.

Plan what happens after approval

Release notes, analytics and feedback channels turn launch day into the start of learning rather than the end of a checklist.

Ship with a calmer workflow

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