Why launches feel scattered
Indie developers often launch from a stack of notes, spreadsheets, App Store Connect tabs, image folders and last-minute marketing copy. The app may be good, but the surrounding launch system is fragile.
What belongs in a launch toolkit
Pre-build research
Understand the niche, competitors, update cadence, review pain and whether the space has room for a focused product.
ASO planning
Prepare keywords, title, subtitle and listing language before the final App Store Connect rush.
Asset readiness
Keep screenshots, icons, site copy and launch notes connected to the product promise.
Post-launch rhythm
Review rankings, reviews, sales signals and next actions without losing the thread after release day.
Who Dispatch is for
Dispatch is for solo developers and small studios shipping Mac or iPhone apps. It is intentionally closer to the indie workflow than to enterprise app intelligence software.
The practical goal
No toolkit can guarantee downloads. The point is to make the parts you control better: clearer positioning, more relevant keywords, stronger assets and faster follow-up when the market gives you a signal.
Simple pricing
Dispatch is a native Mac app sold as a one-time $39 purchase, with a trial available from the product page.