Brand clicks can make a site look healthier than its discovery traffic really is. Separating the two gives a small team a clearer view of whether useful pages are being found by new people.
Keep the next step small
Review both groups side by side, then choose one non-brand query with impressions and a page that can answer it better. The goal is not a prettier report; it is a better next page.
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Use a focused tool when this job deserves its own space. Start with the app page, then keep the routine simple enough to repeat.
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