A three-question diagnosis
Is the query right?
Check whether the page is showing for the job you intended or an accidental variation.
Does the title answer it?
Make the first line specific enough to explain the useful outcome.
Can you measure the change?
Record the baseline before editing so the next review has a fair comparison.
Use the free check first
The impressions-with-no-clicks tool gives you a quick starting point. Rank is the longer-term Mac workspace for keeping the query, page and change together.