A useful editing rhythm
Name the job
Use the phrase a real person might type, not the internal name of the feature.
Promise the outcome
Say what becomes easier after the click and who the page is for.
Review after data
Use impressions and CTR to decide whether the wording needs another pass.
Free first, product when the work repeats
Start with the free title and description tool. When you are reviewing a site every week, Rank keeps those page decisions beside Search Console data and change history.