What Rank tracks
Published optimizations
Every change you approve and publish through Rank's Optimization Queue is logged: the page URL, what changed, who published it, and when.
Search Console baseline
At the moment of publish, Rank records the page's impressions, clicks, CTR, and average position. This becomes the before snapshot that the 28-day outcome is measured against.
Proof of Impact journal
Rank's Proof of Impact workspace shows every logged change alongside its 7, 14, and 28-day checkpoint. Each checkpoint is classified as a win, loss, or inconclusive based on CTR and click direction.
SEO Change Timeline
The Change Timeline overlays publishing events, crawl timestamps, ranking changes, and regression alerts on a single view — so you can see what happened and when, not just a traffic graph.
Why tracking matters more than reporting
Most SEO tools track what happened to your traffic. Rank tracks what you did and whether it caused the traffic change. That distinction is important: if you publish 10 optimizations a month and traffic goes up 12%, you want to know which changes drove it — not just that traffic went up.
Without a change log, every traffic movement is a guess. With Rank's Optimization Queue and Proof of Impact journal, you have a record of every decision: what you changed, why you changed it, what Search Console said at the time, and what happened 7, 14, and 28 days later.
Title and meta description experiments
Rank 1.5 adds CTR experiments: record the original title or meta description, propose a variant, capture the Search Console baseline, and Rank compares CTR after the variant has collected enough impressions. The outcome classification tells you whether the rewrite won or lost.
Works with WordPress, Webflow, Shopify, and local HTML
Rank can publish approved changes directly to your site and log them in the same step. For WordPress, it connects via Application Password. For Webflow, via a scoped site token. For Shopify, via the standard API. For local HTML files, it writes the updated file atomically with a timestamped backup. All connections are stored locally in Keychain — nothing leaves your Mac.
One-time $39
Rank costs $39 once. The change log and impact journal grow indefinitely with no storage tier or subscription required.