App Store launches · measurement
What to track after launching an app
The first week is for learning what happened, not proving that the launch was a success.
After an App Store launch it is tempting to open every dashboard repeatedly. That creates a lot of numbers and very little understanding. A small, consistent loop is more useful: note the outcome, find the likely explanation and choose one next action.
The first five signals
Do not confuse quiet with failure
A small launch can produce useful evidence before it produces meaningful revenue. If the page earns views but few downloads, improve the promise and screenshots. If downloads arrive but nobody returns, look at onboarding and the first completed job. If nobody finds the page, improve distribution and search coverage before rebuilding the app.
Keep the sources honest
App Store Connect is the source for store performance and payouts. Your analytics tool is the source for site behaviour. A small dashboard can bring the daily signal together, but it should not pretend to replace the underlying records.
That is why I built Dispatch for launch and store work, and Revenue Bear for the daily revenue view. The point is less time checking and more time making the next informed change.