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Link in Bio guide

What to put in your link in bio: ideas and examples

Put the one thing you most want visitors to do at the top of your link in bio, then two to five other links in order of importance, your social icons in a row, and a photo and one line that say who you are. Everything else can go. Link in Bio makes the page free with no account, and lets you highlight your top link and hide others until you need them.

Updated · 5 min read

The five parts of a good page

Someone taps the link in your bio because a post or video made them curious. They give the page a second or two to show them the next step. Every good link in bio page has the same five parts:

  1. A clear photo: the same face or logo as your profile, so people know they’re in the right place.
  2. One line about you: what you do and for whom. “Ceramics made by hand in Cornwall” or “Piano lessons for adults, online and in Leeds”.
  3. Your main link, highlighted: the action that matters most this month.
  4. Two to five more links, most important first.
  5. Social icons for your other profiles and your email, in a row under your name rather than as big buttons.

That’s a page someone can take in at a glance on a phone. If you want to make one now, our guide to a free link in bio page walks through the set-up.

Which link goes first

Most visitors tap the first thing they see, and many never scroll. So the top link isn’t “the most important page you have”; it’s the thing your latest posts are pointing people to.

  • Launching something? The new product, the new song, the course with its enrolment date.
  • Running a business? Booking or ordering, whichever earns you money.
  • Building an audience? Your newsletter or your best video.
  • Looking for work? Your portfolio or your CV.

Highlight that link so it stands out from the others, and move it when your focus changes. In Link in Bio you hold a link to move it, highlight it or hide it.

Ideas by what you do

Link in bio ideas, by kind of account
You areFirst linkThen
A small shop or makerShop the new collectionDelivery and returns, wholesale enquiries, where to find your stall, reviews
A café or restaurantToday’s menuBook a table, order for collection, opening hours and map, gift vouchers
A musician or bandThe new single or the next gig’s ticketsListen on your streaming profiles, merch, mailing list, press kit
An artist or illustratorYour portfolio or print shopCommissions open or closed, a newsletter, an exhibition, a page where fans can support you
A coach, tutor or therapistBook a free intro callPrices, what a session is like, testimonials, a free guide
A creatorYour newest video or the thing it mentionsYour best videos, a newsletter, brand enquiries, kit you use
A local service (cleaner, plumber, groomer)Get a quote or bookPrices, the areas you cover, reviews, WhatsApp
A job seekerPortfolio or CVLinkedIn, a project you’re proud of, your email

A café might keep only three links; a musician in a release week might have six. If a link wouldn’t be missed by most visitors, it doesn’t belong on the page.

Make the page that link points toYuzool has free makers for many of these: a QR code menu, a shop with payment links, a website or booking form and a digital business card.

Link titles that get tapped

A link title is a promise of what happens next. The clearer it is, the more people tap it.

Worked example

Vague: Shop · Music · Info · Contact

Clear: Shop the autumn candles · Hear the new single · Prices and how lessons work · Message me on WhatsApp

  • Start with a verb: Shop, Book, Listen, Read, Join, Watch.
  • Say what’s new when it is: “New: the spring menu”.
  • Keep it short enough to fit on one line on a phone, about 30 characters.
  • Match your posts. If the video says “the recipe’s in my bio”, the link should say “The recipe from today’s video”.

What to leave out

  • Every profile as a big button. Put social profiles in the icon row; buttons are for actions.
  • Links that go nowhere new. “Instagram” on a page people opened from Instagram.
  • Old promotions. A sale that ended last month makes the whole page look abandoned. Hide it instead.
  • Ten links of equal weight. When everything is important, nothing is.
  • Your home address or personal phone number, unless you mean to share them. Use an email or a business number.

Keeping it fresh

Look at your page each time you post something new, and at least once a month. Move the link your latest posts mention to the top, hide anything that’s finished, and bring back seasonal links (Christmas orders, summer bookings) when their time comes; hidden links wait on your page, ready to switch back on.

Link in Bio keeps your page inside its own link, so when you change it you share again and paste the new link into your profile. If you’d rather never change your bio, Link in Bio Pro gives you a short link such as yuzool.com/bio/your-name that always shows your page as it is when you press Update, and counts views, where visitors came from and which links they tap, so you can see what’s working. The same page can also be a QR code for a flyer, a shop counter or the back of a business card.

Questions

How many links should a link in bio have?

Three to six suits most people: one highlighted main link and a few others in order of importance, with social profiles as a row of icons.

What should a small business put in its link in bio?

The action that earns money first, such as Shop, Book or Order, then delivery or opening hours, reviews and a way to contact you.

Can I hide a link without deleting it?

Yes. In Link in Bio, hold a link and choose to hide it: it stays on your page, out of sight, until you show it again.

Do I need an account to make a link in bio page?

Not with Link in Bio. It’s free with no sign-up: the page travels inside its own link, or you can download it as one web page to host anywhere.