Research before writing
App Store metadata is compact, so every term has to earn its place. Starting with a clever subtitle often produces copy that sounds good but misses the language customers use. Dispatch starts with research: the category, competing apps and candidate phrases.
A repeatable keyword workflow
Build a relevant candidate list
Write down the jobs your app performs, the audience and the problem it removes. Keep relevance ahead of raw volume; traffic that expects a different product will not become a useful download.
Review the competitive field
Look at how neighbouring apps position themselves. The goal is not to copy their metadata, but to understand which promises are crowded and where your app has a specific advantage.
Prepare the metadata together
Evaluate the name, subtitle and keyword field as one system. Avoid accidental repetition and preserve the clearest language for the places customers can see.
For a new launch
Create an initial hypothesis based on the real product and the category language.
For an update
Revisit weak terms and sharpen the message without changing everything at once.
Made for indie developers
Dispatch is a native macOS app with a one-time $19.99 price. It is designed for focused launch work, not as a promise of guaranteed rankings. Good ASO still depends on a useful app, strong presentation and learning from actual results.