Free SEO tools · no account · browser-based
Small checks for the pages you want found.
Use seven free tools to inspect the basics before a launch or content update. The new Search Console opportunity finder sorts your exported Pages report locally; the other checks inspect text you paste. None uploads your report or fetches your site.
No signup · no API key · local browser processingChoose a check
Each tool is intentionally narrow: it helps you spot a potential issue, then points you toward the authoritative test for confirmation. None can promise rankings or guarantee how Google will render a result.
Search Console opportunity finder
Privately sort a Pages CSV by impressions and CTR to create a practical URL review list.
01 / Search appearanceGoogle search snippet preview
Draft a title and description, review character counts and see a simple result preview.
02 / Crawl rulesRobots.txt tester
Paste a robots.txt file and test a path against its basic Allow and Disallow directives.
03 / DiscoveryXML sitemap checker
Validate pasted XML structure, root element, URL locations and duplicate entries.
04 / Duplicate URLsCanonical URL checker
Compare a page's canonical tag with its intended public URL and spot duplicates.
05 / On-page basicsSEO meta tag checker
Review pasted HTML for title, description, canonical, robots, social tags and H1 count.
06 / Structured dataJSON-LD syntax validator
Check whether structured-data JSON parses and see the declared Schema.org types.
What these free SEO checks can tell you
They are useful for quick, repeatable checks while writing or editing a page. The Search Console tool helps turn exported evidence into a review queue; snippet, robots.txt, sitemap, canonical and metadata checks catch common implementation questions; the JSON-LD checker confirms strict JSON syntax. Each tool explains what it does and what it cannot establish.
They are deliberately not full crawlers. They inspect only what you paste or select, run locally in your browser, and do not claim to know whether a page is indexed, eligible for a rich result, or receiving impressions. Search engines can rewrite snippets, interpret directives in context, and choose canonical URLs differently from your preference.
Free check or recurring workflow?
| Use these free tools when… | Consider Rank when… |
|---|---|
| You need one focused check or want to triage one exported report. | You review Search Console regularly and want page/query context, local site checks, reviewed publishing and change history together. |
| You are comfortable exporting data and checking a handful of pages manually. | You want to preserve the reason for a change and revisit the result over time. |
| You do not need a login, sync, history or publishing workflow. | You run a site from a Mac and want a repeatable weekly decision loop; Rank is a $39 one-time purchase. |
A practical workflow after the check
- Start with a page that has a clear purpose and a real audience.
- Use the relevant checker and note the specific issue, not just its score.
- Make one change, publish it through your normal release process, then measure performance over an appropriate period.
- Use Search Console or another authoritative source to confirm what search engines actually report.
Read the low-CTR page guide, the weekly Search Console review, and the SEO change-tracking guide. For the recurring version, Rank for Mac combines Search Console review, technical context and a record of the changes you make.
Use the free checks for one task. Use Rank to keep the loop going.
Rank for Mac is the paid workflow for solo site owners, indie makers and small SEO teams who already use Search Console and want to choose a fix, review it and measure what happened.