Distribution log · conversion
21 Rank visits, and the checkout lesson
Traffic is not revenue. This is what we changed when a useful product page still made the next buying step too indirect.
July 21, 2026 · Michael at Yuzool
The latest Tinylytics window gave Rank 21 visits. That is enough to learn something, but not enough to celebrate. The more important number was further down the path: only two visitors reached the start-here page and one opened the demo.
The funnel was asking for an extra decision
The Rank page explained the product well, but its main button sent everyone to a comparison page before they could buy the $39 app. That is a reasonable path for someone who is unsure, but it is a poor default for a visitor who already understands the job.
We had created a measurement problem too. A start-here visit looked like progress even though it was only another page view. We could not honestly call it a sale signal.
The change
The hero now has a direct Buy Rank — $39 once action and a separate demo link. The $49 human audit remains available for people who want a guided first decision, but it is no longer the unavoidable next step. The case-study band now has the same direct purchase route.
What this does not prove
Twenty-one visits do not prove product-market fit, and a click on Polar does not prove revenue. We will record settled purchases separately. The useful result today is a falsifiable next test: direct checkout versus an extra decision page.