Search Console · evidence
When Search Console finds a traffic asset
Separate impressions, product use and revenue before turning a surprising traffic number into a business plan.
Yuzool · distribution in public
What we ship, how we share it, what happens next.
This is the running log of turning small Mac and iPhone apps into useful conversations. Each entry has a job, a channel, a measurement, and a next decision. The misses stay in the record.
Start with the evidence
Conversion · revenue
What one Rank sale taught us
257 pageviews, one settled purchase, and the next distribution loop for turning attention into app revenue.
Rank · weekly proof
Weekly Rank growth log
Search Console decisions, Tinylytics baselines, controlled changes, and the next check.
Rank · low traffic
Rank when traffic is still small
Choose one page, make one change, and measure the next 100 visits without waiting for a big audience.
Rank · conversion
21 Rank visits, and the checkout lesson
What changed when the product page made the buying step too indirect.
App Store · discovery
High conversion but low impressions
Separate discovery from conversion and choose one narrow intent experiment.
App Store · distribution
Market an App Store update without a big audience
Turn one release into a useful explanation, a proof asset, and a measurable distribution test.
Dispatch · catalogue audit
Dispatch Kun was missing from our own catalogue
Fix the path between a live App Store release and the site that should send people to it.
Public replies
Three helpful replies, no links
Answer real questions first and earn the right to share a deeper workflow later.
Directory discovery
Rank in a Mac app directory
Put a focused product where its buyers already look, then count qualified visits and sales—not submissions.
Dispatch · App Store
Dispatch Kun mini-launch
How a release becomes a small experiment instead of disappearing into the store.
Dispatch · release
Dispatch 1.5.12 mini-launch
Turn the Mac App Store pre-flight check and platform comparison into a clear launch entry point.
Maker story
Small apps, direct support
Why building from Japan, supporting customers directly, and documenting the work changes the product.
Proof
Yuzool case studies
Concrete workflows and results from using the tools on our own launches and site.
Practical guides
SEO workflow
How I use Search Console on Mac weekly
Turn a report into one page, one decision, and one measured follow-up.
ASO workflow
ASO without Sensor Tower
Use user language, screenshot clarity, and controlled listing changes before buying another suite.
Launch operations
App Store launch checklist
A practical sequence for the page, metadata, proof, and first distribution actions.
The story so far
Browse the full blog
Older experiments, decisions, and field notes from building the studio.