STATIC JOURNAL INDEX / 157 ARTICLES

Notes from the work, kept searchable.

These are practical articles and distribution logs from building a portfolio of independent apps. Start with a question, follow a product thread or browse the experiments by series.

APP PORTFOLIO WEBSITE FOR INDIE DEVELOPERS

How to Build an App Portfolio Website as an Indie Developer/blog/app-portfolio-website-for-indie-developers/

APP STORE CONNECT SALES DASHBOARD IPHONE

App Store Connect Sales Dashboard on iPhone: What to Check Each Day/blog/app-store-connect-sales-dashboard-iphone/

APP STORE FUNNEL IMPRESSIONS VIEWS DOWNLOADS

App Store Funnel: Impressions, Product-Page Views, and Downloads | Yuzool/blog/app-store-funnel-impressions-views-downloads/

APP STORE KEYWORD RESEARCH MAC

App Store Keyword Research on Mac: A Practical Indie Workflow | Yuzool/blog/app-store-keyword-research-mac/

APP STORE LANDING PAGE CONVERSION

How to Build an App Store Landing Page That Converts/blog/app-store-landing-page-conversion/

APP STORE SCREENSHOT COPY

How to Write App Store Screenshot Copy That Helps Downloads/blog/app-store-screenshot-copy/

APP STORE SCREENSHOT SEQUENCE

How to sequence App Store screenshots for an indie app/blog/app-store-screenshot-sequence/

APP STORE UPDATE MARKETING

How to Market an App Store Update Without a Big Audience | Yuzool/blog/app-store-update-marketing/

ARTICLES

Yuzool Journal Archive | App Building, SEO and Distribution/blog/archive.html

ASO WITHOUT SENSOR TOWER

ASO Without Sensor Tower: A Practical App Store Workflow | Yuzool/blog/aso-without-sensor-tower/

AUTOMATING REPEATED MAC WORKFLOWS

Automating Repeated Mac Workflows Without Losing Control/blog/automating-repeated-mac-workflows/

CADENCE WEEKLY PLANNING FOR FREELANCERS

Cadence Is My Favourite Way to Think Through a Week/blog/cadence-weekly-planning-for-freelancers/

CHECK APP STORE SALES ON IPHONE

How to Check App Store Sales and Revenue on iPhone/blog/check-app-store-sales-on-iphone/

CLOAK TERMINAL AI SIDEKICK FOR MAC

Why Cloak Looks Like a Terminal/blog/cloak-terminal-ai-sidekick-for-mac/

CLUSTERS

App Store launch guides for indie developers | Yuzool/blog/clusters/app-store-launch/Freelance proposal and offer guides for designers/blog/clusters/freelance-sales/Indie app revenue guides: App Store, Stripe, Polar and Paddle/blog/clusters/indie-revenue/Mac productivity guides for focus, email and planning | Yuzool/blog/clusters/mac-productivity/Personal iPhone app guides for health, pets, travel and focus/blog/clusters/personal-apps/Yuzool guides — practical workflows for indie software/blog/clusters/

CONTENT DECAY GOOGLE SEARCH CONSOLE

How to Find Content Decay in Google Search Console/blog/content-decay-google-search-console/

DISTRIBUTION LOG

21 Rank Visits, and the Checkout Lesson | Yuzool/blog/distribution-log/21-rank-visits-no-checkout/Agency Routing for Public Distribution/blog/distribution-log/agency-routing/Apps Index Rank Reroute/blog/distribution-log/apps-rank-reroute/Best Next Link/blog/distribution-log/best-next-link/Building Small Mac Apps in Public from Japan | Yuzool/blog/distribution-log/yuzool-maker-story/Channel Reply Matrix/blog/distribution-log/channel-reply-matrix/Closing Script/blog/distribution-log/closing-script/Comparison Lane Rep/blog/distribution-log/comparison-lane-rep/Comparison Pages/blog/distribution-log/comparison-pages/Creative Dashboard Rank Reroute/blog/distribution-log/creative-dashboard-rank-reroute/Decision Layer Page/blog/distribution-log/decision-layer-page/Decision Layer Rep/blog/distribution-log/decision-layer-rep/Decision Layer vs Reporting/blog/distribution-log/decision-layer-vs-reporting/Decision Paralysis Search Intent/blog/distribution-log/decision-paralysis-search-intent/Directory Bio Pack/blog/distribution-log/directory-bio-pack/Dispatch 1.5.12: Turn the Pre-Flight Check into the Launch | Yuzool/blog/distribution-log/dispatch-1-5-12-release/Dispatch Kun Was Live but Missing from Our Own Catalogue | Yuzool/blog/distribution-log/dispatch-kun-catalog-gap/Dispatch Kun: Turning an App Release into a Mini-Launch | Yuzool/blog/distribution-log/dispatch-kun-mini-launch/Distribution Is a Muscle/blog/distribution-log/distribution-muscle/Distribution Log: The Smallest Yes First/blog/distribution-log/smallest-yes-first-sale/Distribution Log: When Email Gets Paused, Go Public/blog/distribution-log/no-email-sales-lane/Exact-Match Pages for Rank/blog/distribution-log/exact-match-pages/Exact-Match Sweep — Distribution Log/blog/distribution-log/exact-match-sweep/Final Offer Line/blog/distribution-log/final-offer-line/Fresh Pain Sweep/blog/distribution-log/fresh-pain-sweep/High Impressions, Low CTR — Distribution Note/blog/distribution-log/high-impressions-low-ctr-intent/Homepage Routing to the Launch Audit/blog/distribution-log/homepage-launch-audit-routing/Impressions No Clicks Intent/blog/distribution-log/impressions-no-clicks-intent/Link Building for Rank — July 15, 2026/blog/distribution-log/link-building-for-rank-2026-07-15/Live Checkout First/blog/distribution-log/live-checkout-first/Live Reddit Reply — Webflow AI Search/blog/distribution-log/live-reddit-reply-webflow-ai-search/One Channel For 30 Days/blog/distribution-log/one-channel-30-days/One CTA Buy Page/blog/distribution-log/one-cta-buy-page/One CTA, One Path — Distribution Log/blog/distribution-log/one-cta-one-path/One Entry Point/blog/distribution-log/one-entry-point/One More Rep/blog/distribution-log/one-more-rep/One-Message Close/blog/distribution-log/one-message-close/One-Step Buy Path/blog/distribution-log/one-step-buy-path/Post now entry point/blog/distribution-log/post-now-entry-point/Post Now Pack — Rank/blog/distribution-log/post-now-pack/Posting Cadence for the Public Lane/blog/distribution-log/posting-cadence/Public Announcement/blog/distribution-log/public-announcement/Public Buyer Signals Rep — July 15, 2026/blog/distribution-log/public-buyer-signals-rep/Public Directories as a Sales Lane/blog/distribution-log/public-directories/Public Lane Master Index/blog/distribution-log/public-lane-master-index/Public Objection Bank/blog/distribution-log/objection-bank/Public Rep — July 15, 2026/blog/distribution-log/public-rep-2026-07-15/Public Reply Template/blog/distribution-log/public-reply-template/Public Social Routes for Rank/blog/distribution-log/public-social-routes/Putting Rank Where Mac App Buyers Already Look | Yuzool Distribution Log/blog/distribution-log/rank-mac-directory-submission/Rank Link Targets — July 15, 2026/blog/distribution-log/rank-link-targets-2026-07-15/Rank vs Screaming Frog — Decision Layer/blog/distribution-log/rank-vs-screaming-frog-decision-layer/Rank vs Screaming Frog — Distribution Note/blog/distribution-log/rank-vs-screaming-frog/Rank vs Screaming Frog: Faster Decision Layer/blog/distribution-log/rank-vs-screaming-frog-faster-decision/Read This First/blog/distribution-log/read-this-first/Real Price Line/blog/distribution-log/real-price-line/Reply Pack/blog/distribution-log/reply-pack/ReqBrief Post Ready — Distribution Note/blog/distribution-log/reqbrief-post-ready/ReqBrief Rep — July 15, 2026/blog/distribution-log/reqbrief-rep/ReqBrief Signal Card — Distribution Note/blog/distribution-log/reqbrief-signal-card-note/Search Console Decision Intent/blog/distribution-log/search-console-decision-intent/Search Console Decision Layer/blog/distribution-log/search-console-decision-layer/Search Console Decision Tool/blog/distribution-log/search-console-decision-tool/Search Console Low-CTR Sweep — Distribution Note/blog/distribution-log/search-console-low-ctr-sweep/Search Console Workflow Rep/blog/distribution-log/search-console-workflow-rep/Search Console Workflow vs Spreadsheets/blog/distribution-log/search-console-workflow-vs-spreadsheets/Small Audit First Step/blog/distribution-log/small-audit-first-step/Small Human Distribution Loops/blog/distribution-log/small-human-distribution-loop/Social Hook Pack/blog/distribution-log/social-hook-pack/Special Page Rank Reroute/blog/distribution-log/special-rank-reroute/Special Today Rank Reroute/blog/distribution-log/special-today-rank-reroute/The Next Step in the Public Lane/blog/distribution-log/next-step-public-lane/The Public Hub Page/blog/distribution-log/public-hub-page/Three Helpful Replies, No Links | Yuzool Distribution Log/blog/distribution-log/three-replies-no-links/Three More Intent Pages for Rank/blog/distribution-log/three-more-intent-pages/Today’s Distribution Rep/blog/distribution-log/today-rep/Today’s Hooks and Replies — Distribution Log/blog/distribution-log/today-hooks-replies/Weekly Rank Growth Log: One SEO Decision at a Time | Yuzool/blog/distribution-log/weekly-rank-growth/What One Rank Sale Taught Us About App Distribution | Yuzool/blog/distribution-log/one-rank-sale-conversion-review/What to Fix First in SEO/blog/distribution-log/what-to-fix-first-in-seo/What to Post Today/blog/distribution-log/what-to-post-today/When Search Console Finds a Traffic Asset | Yuzool Distribution Log/blog/distribution-log/search-console-traffic-asset/Why Distribution Matters More Than the Perfect App/blog/distribution-log/why-distribution-matters/Why Exact-Match Pages Work — Distribution Log/blog/distribution-log/exact-match-why-this-works/Why Rank Exists — Distribution Note/blog/distribution-log/rank-why-this-exists/Why the Current Lane Exists — Distribution Log/blog/distribution-log/current-lane-why-this-exists/Why This Exists/blog/distribution-log/why-this-exists/Why This Exists — Decision Tool/blog/distribution-log/why-this-exists-decision-tool/Why This Exists — Today/blog/distribution-log/why-this-exists-today/Why this reply pack exists/blog/distribution-log/reply-pack-why-this-exists/Widgets Reroute to Rank/blog/distribution-log/widgets-rank-reroute/Yuzool Distribution Log: Building and Selling Small Apps in Public/blog/distribution-log/

EMAIL SHOULD FEEL LIKE A CONVERSATION

Email Should Feel Like a Conversation Again/blog/email-should-feel-like-a-conversation/

EMAIL TRIAGE FOR FOUNDERS

Email Triage for Founders: A Simple Inbox System That Sticks/blog/email-triage-for-founders/

FIRST VERSION IS A CONVERSATION

The First Version Is a Conversation, Not a Feature List | Yuzool/blog/first-version-is-a-conversation/

GET APP STORE DOWNLOADS WITHOUT PAID ADS

How to Get App Store Downloads Without Paid Ads/blog/get-app-store-downloads-without-paid-ads/

GOOGLE SEARCH CONSOLE APP FOR MAC

Google Search Console App for Mac: A Weekly Review Workflow | Yuzool/blog/google-search-console-app-for-mac/

GOOGLE SEARCH CONSOLE IMPRESSIONS NO CLICKS

Google Search Console: Impressions But No Clicks (What It Means and How to Fix It)/blog/google-search-console-impressions-no-clicks/

GROUP TRIP EXPENSE SPLITTING

How to split group trip expenses without a spreadsheet/blog/group-trip-expense-splitting/

GROWING YUZOOL WITH RANK

Growing Yuzool with Rank: A Live SEO Case Study/blog/growing-yuzool-with-rank/

GTD EMAIL WORKFLOW

GTD for email: turn your inbox into a trusted next-action list/blog/gtd-email-workflow/

HIGH CONVERSION LOW IMPRESSIONS APP STORE

High App Store Conversion but Low Impressions: What to Fix Next/blog/high-conversion-low-impressions-app-store/

HOW I USE SEARCH CONSOLE ON MAC WEEKLY

How I Use Google Search Console on a Mac Each Week/blog/how-i-use-search-console-on-mac-weekly/

HOW I USE SEO TO GET USERS FOR INDIE APPS

How I Use SEO to Get Users for Indie Apps | Yuzool/blog/how-i-use-seo-to-get-users-for-indie-apps/

HOW TO CHOOSE A MAC EMAIL CLIENT

How to Choose a Mac Email Client in 2026/blog/how-to-choose-a-mac-email-client/

HOW TO FIND IOS APP NICHES

How I Would Find iOS App Niches Before Building/blog/how-to-find-ios-app-niches/

LONG TAIL SEARCH INTENT FOR APPS

Why Long-Tail Search Intent Is the Quiet Growth Channel for Small Apps/blog/long-tail-search-intent-for-apps/

MAC EMAIL CLIENT NO SUBSCRIPTION

Mac Email Client Without a Subscription: What to Compare | Yuzool/blog/mac-email-client-no-subscription/

ONE REVENUE ROUTINE FOR AN APP PORTFOLIO

One Revenue Routine for an Indie App Portfolio/blog/one-revenue-routine-for-an-app-portfolio/

PADDLE AND APP STORE REVENUE SAME VIEW

Paddle and App Store Connect Revenue in One Daily View/blog/paddle-and-app-store-revenue-same-view/

PADDLE APPLE REVENUE DASHBOARD

Paddle and Apple Revenue in One View: A Practical Guide for Indie Developers/blog/paddle-apple-revenue-dashboard/

PADDLE REVENUE DASHBOARD IPHONE

Paddle Revenue Dashboard on iPhone: A Practical Daily Workflow/blog/paddle-revenue-dashboard-iphone/

PALM ONE SENTENCE TO SHIPPED APP

From one sentence to a shipped app: building with Palm | Yuzool/blog/palm-one-sentence-to-shipped-app/

PERSONAL OUTREACH WITHOUT MARKETING AUTOMATION

Personal Outreach Without Turning It Into Marketing Automation/blog/personal-outreach-without-marketing-automation/

PET HEALTH RECORDS FOR VET VISITS

How to keep pet health records ready for a vet visit/blog/pet-health-records-for-vet-visits/

POSTS

7 Practical Ways AI Helps UI Designers In 2026 | Yuzool Blog/blog/posts/ai-for-ui-designers-2026.htmlDesign Systems Without Token Fatigue | Yuzool Blog/blog/posts/design-systems-without-token-fatigue.htmlEditorial Web Layouts That Keep Readers Scrolling | Yuzool Blog/blog/posts/editorial-web-layouts.htmlFrom Figma To Shippable UI In One Day | Yuzool Blog/blog/posts/figma-to-shippable-ui.htmlStop Designing For Delight, Start Designing For Cognitive Strain | Yuzool Blog/blog/posts/cognitive-strain-playbook.htmlThe 15-Minute Output Rule: If Users Cannot Finish Fast, They Leave | Yuzool Blog/blog/posts/fifteen-minute-output-rule.htmlThe Home Page Is Not The Front Door Anymore | Yuzool Blog/blog/posts/homepage-is-not-front-door.html

RANK FOR AGENCIES

How a Small SEO Agency Can Use Search Console More Deliberately/blog/rank-for-agencies/

RANK WHEN TRAFFIC IS SMALL

How to Use Search Console When Your Site Gets 20 Visits a Day | Yuzool/blog/rank-when-traffic-is-small/

RANK WORKFLOW ONE SALE

The 90-Second Search Console Workflow I Use Before Rewriting a Title/blog/rank-workflow-one-sale/

SAAS IS NOT DEAD AI ERA

SaaS Is Not Dead in the Age of AI: Where Small Software Still Wins/blog/saas-is-not-dead-ai-era/

SEARCH CONSOLE APP FOR MAC WORKFLOW

A Better Search Console Workflow on the Mac/blog/search-console-app-for-mac-workflow/

SIMPLE LAUNCH FUNNEL FOR INDIE MAC APPS

A Simple Launch Funnel for Indie Mac Apps/blog/simple-launch-funnel-for-indie-mac-apps/

SITEMAP INDEX INVISIBLE PAGES

How I Fixed 14 Google-Invisible Pages with 3 Lines of XML/blog/sitemap-index-invisible-pages/

SMALL FEEDBACK LOOPS FOR INDIE SOFTWARE

Small Feedback Loops for Indie Software | Yuzool/blog/small-feedback-loops-for-indie-software/

SUZUME MAIL NOW ON MAC APP STORE

Suzume Mail Is Now on the Mac App Store/blog/suzume-mail-now-on-mac-app-store/

TWENTY MINUTE INDIE APP PORTFOLIO REVIEW

The Twenty-Minute Weekly Review for an Indie App Portfolio/blog/twenty-minute-indie-app-portfolio-review/

VIRALITY IN APPS

Virality in Apps: Why It Matters and How to Design It/blog/virality-in-apps/

WHY EMAIL REPLIES ARE BETTER AS TEXT MESSAGES

Why Email Replies Are Easier to Read Like Text Messages/blog/why-email-replies-are-better-as-text-messages/

WHY FOUNDERS CHECK REVENUE TOO OFTEN

Why Founders Check Revenue Too Often/blog/why-founders-check-revenue-too-often/

WHY NATIVE MAC APPS STILL MATTER

Why Native Mac Apps Still Matter for Focused Work/blog/why-native-mac-apps-still-matter/

NEW / PRACTICAL GUIDES

Private AI Product Planning on a Mac: A Practical Workflow/blog/private-ai-product-planning-mac/How to Plan a Group Trip Without Losing It in the Chat/blog/how-to-plan-a-trip-without-group-chat/What to Track After Launching an App on the App Store/blog/what-to-track-after-app-store-launch/